Description:

As banner programs in the Belk College portfolio, the Professional MBA, Doctorate in Business Administration and M.S. in Management have benefitted from a cohesive digital strategy to support lead generation efforts via paid social and SEM advertising.

By optimizing the digital strategy, there has been a +200% blended increase in digital marketing lead generation across the Professional MBA, Doctorate in Business Administration and M.S. in Management programs. Additionally, there was a +220% increase in marketing-specific RFIs in down funnel admissions status.

Digital Strategy & Lead Generation

Data-Driven Strategies for Key Business Programs